April 25, 2014 by thesmallmediumdenver
There are several concerns with the effectiveness of social media. Digital marketers continue to weigh the good and bad of community building on social networks. Several online advertisers use Facebook for their ads, but not necessarily for engaging with their fans.
Effective social media practices often take more time and “socializing” with users on the other end. We’ll discuss one example of how an engaging Facebook post can translate into sales for your business.
What is an Engaging Facebook Post?
There are several ways to make a post engaging, and it usually involves a social “call to action”. The term, call to action, is familiar to those maintaining a successful online presence for businesses. With regard to Facebook, a call to action can refer to using messaging that asks fans to “like”, comment and/or “share” content created in postings.
Likes and shares are great for engagement numbers, but comments made on Facebook posts serve as better platforms for real engagement with fans. Fans are more likely to comment on your Facebook posts if your call to action asks for their feedback on a topic. Further, if your content relates to your industry related issue, then your engagement with fans may lead to a conversation where you can provide resolutions to problems using your products and services.
For example, you may own a business in the real estate industry and want to engage with your Facebook fans. If your potential clients are people selling homes, then you may post a question related to the process of selling a home. You may ask your fans, “What chores take the most part of your time when selling your home? Cleaning? Renovations? Finding a real estate agent?” These questions generate responses related to your business, and can lead to meaningful online conversations.
How Can Engagement Lead to a Sale?
As previously discussed, likes, comments and shares are what make up “engagement numbers”, as applied to social media. Each of these variables share a different purpose in leading to a sale.
For the most part, likes and shares are a nice way to receive “digital word of mouth” about your business. Although these items help expand your reach and engagement, they aren’t necessarily the best way to track a lead from Facebook use.
Facebook comments often provide a better platform for tracking a lead that may translate into a sale because you’re talking to someone on the other end.
When you respond to a comment on a Facebook post, you are talking with a user that may like your fan page because they are interested or involved in your industry. Also, they have initiated a conversation by responding to your Facebook post.
Facebook conversations give you a chance to promote your business in a social manner. Also, other users can see this conversation and gain a positive impression from your response.
You can track these conversations towards sales and add ROI to your social media efforts. You can also use promotional codes and unique phone numbers related to your Facebook fan page in order to better track your social media results.
Listen to Your Audience
If you listen to the concerns of your audience and respond with a solution, then you’re making the most of your social media engagements.
The messaging of your posts may have a call to action that can result in your response with a link to a desired landing page from your website. From the landing site, you can solve the user’s problem and credit the sale to your Facebook engagement.
Share your thoughts and comments on how engaging Facebook posts can benefit a business. See The Small Medium Facebook Fan Page.