September 4, 2013 by thesmallmediumdenver
Small business owners aren’t always looking to hire a monthly manager for their social media needs. While they do see the benefits of using social media with professional practices, they don’t necessarily have a budget for such services. Instead, they are willing to learn techniques and devote their own hard work and time into managing social media on their own.
In order to better serve these needs for small business owners, I’ve developed a six-week tutoring course that provides better results than one-hour training sessions. Single consultations for Facebook tutoring are beneficial, but too many tips and tricks are hard to teach and learn in a single session. The best way to grasp the material is through teaching, practice, and critiquing, not just teaching.
Instead of a single session of instructional practices, the six-week program allows for multiple face-to-face sessions before and after they learn and carry out practices on their own. For example: Week one includes a general face-to-face session of some beginner tips and concepts; Week two involves the owner sitting back and monitoring the recommended practices that I perform; and, In week three, the owner solely manages the account using knowledge up to that point.
The following is a synopsis of what a recent client wanted from my services and the solutions I came up with. We’ll keep the business owner anonymous, referring to him as, “Chef”. Chef owns a local Denver business providing baked goods and delivery/catering services.
What Chef Wants
Chef’s business is newly opened and he wants a Facebook Fan Page to serve as one low-cost avenue of brand marketing. He is willing to learn and take time to manage his social media as part of his business owner duties. He is not looking to budget for someone else to manage his Facebook page.
Chef is already a personal Facebook user, thus he’s familiar with basic online skills, including the general setup phase of creating a Fan Page. He does not want to learn basic Facebook skills, but rather the skills to manage his page once it’s set up.
For now, he wants his Facebook page to serve as his main online site for the business.
Chef wants his Facebook page to take off running, using it for as much of a marketing tool as possible in this stage of his business. He wants to build a fan base, start posting, and generate some engagement ASAP.
Chef understands he won’t know everything there is to know about successful social media management, but wants to have a grounded set of tools to move forward after the course is over.
How to Solve Chef’s Problems
Chef is willing to learn management skills on his own, thus the six-week program is catered just for those needs, as mentioned in the opening of this blog.
Since Chef already uses Facebook for personal reasons and understands some general concepts, this allows for us to move further along at a quicker pace than others needing beginner tutoring skills. I am able to work with anyone’s “starting point” and move forward, but the more an owner brings to the table, the more he/she can leave with at the end of our time.
Chef’s Facebook page serves as the only current online site, thus it is a small challenge because we can’t use certain practices that drive fans to “destination sites”. But, there are several steps to be taken that benefit a business strictly with Facebook engagement.
To help the page take off running, I am added as an “admin” and begin optimizing the page with relative information input, upload new digital images, makes some engaging posts, and schedule an immediate ‘Ad Campaign’.
To give Chef the best set of tools moving forward, “turning over the keys” to him will be far more beneficial after six weeks of learning, monitoring, and practicing techniques, than to try and learn everything in a one hour session looking at instructions.