Part Three: Using the right tools

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August 27, 2012 by thesmallmediumdenver


In previous blog posts, I discuss seminal topics that relay a bit of information about being a social/online media manager.  SEO knowledge & “the bottom line” for business owners are discussed in parts one and two of this three-part blog.  In this post, I relay my thoughts on using using the right tools in the online/social media world, and how they may differ from business to business.




“Tools” refer to actual media devices, as well as online platforms (at least, in how they will be discussed in this blog post).  Tools, as media devices, include computers/laptops, cellphones, and tablets.  Tools, as online platforms, include a wide range of site profiles, including Craigslist, Facebook, web site & blog accounts.




When one looks at their online presence management and what tools to use, two questions should be asked: What tools will benefit the clientele base?; and What tools will benefit the business owner?




First, the clients, and their use of media should be considered.  If the clientele base may be more apt to using desktop computers and laptops, then the business owner may consider a website and or blog to generate their initial online presence.  If the clientele base may consist of mobile users, then one may consider utilizing Facebook & Twitter, as they are convenient platforms for cellphone users to access information.




Secondly, the business owner should consider their own media use and which tools may be more easily used for themselves during work hours and/or away from the workplace.  For example, if one plans to update and monitor their business page on Facebook during work hours: Is there a computer or smartphone available to do so?  A computer allows easier sharing of links and comments, while a cellphone allows easier sharing of pictures and mobile monitoring.  These items should be considered before committing to the tools.




Further, the choice of online platforms may be strategized, in addition to the devices used.  For example, if one runs a day-to-day business with heavy foot traffic, then a Facebook business page may be an easy first step to creating an online presence for their clients.  The number of Facebook users is enough to warrant the notion that, at least, some of the clients can easily connect to the Facebook business profile.




As another example, if a business involves selling large-purchase items & services, then an owner may consider setting up a website with updated blogs.  The website can serve as a version of a walking into a store, whereas the content of the site allows the user to browse, and the blog serves as a store manager explaining the goods.




Essentially, all devices and platforms can serve to help any online presence.  But, if one is working with a time and financial budget, and also may want to slowly explore the idea of an online presence, then considering the items discussed in this blog may be of help.




I work as a online/social media manager for The Small Medium, Denver, CO.


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